Privacy Policy

1. Who We Are

171 Sales ("we," "us," or "our") is a used car dealership located at 3239 N. Hwy 171, Lake Charles, LA 70611. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at 171sales.com or contact us through any of our forms.

2. Information We Collect

We collect information you voluntarily provide to us, including:

• Full name
• Email address
• Phone number (including mobile/cell numbers)
• Vehicle of interest
• Employment and income information (financing applications only)
• Any messages or notes you submit through our forms

We also automatically collect certain technical data such as IP address, browser type, and pages visited through standard web server logs and analytics tools.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries about vehicles or financing
• Process and follow up on financing applications
• Send you SMS text messages if you have opted in (see Section 4)
• Send you email communications related to your inquiry
• Improve our website and customer service
• Comply with legal obligations

4. SMS / Text Message Communications

By checking the SMS consent box on any of our forms, you expressly consent to receive text messages (SMS) from 171 Sales at the mobile phone number you provide. These messages may include:

• Responses to your vehicle or financing inquiries
• Follow-up communications about vehicles you expressed interest in
• Appointment reminders or confirmations
• Promotional offers related to our inventory (if opted in)

Message frequency may vary.

Message and data rates may apply depending on your mobile carrier and plan.

To opt out: Reply STOP to any text message at any time to unsubscribe. You will receive a confirmation message and no further SMS will be sent.

For help: Reply HELP to any text message or contact us at (337) 221-5051 or [email protected].

SMS consent is not a condition of any purchase. You may opt out at any time without affecting your ability to buy a vehicle from us.

We do not share, sell, or rent your phone number or SMS consent to third parties for their own marketing purposes.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Financing partners and lenders — only when you submit a financing application and only as necessary to process your application
• Service providers — third-party vendors who help us operate our website and communications (e.g., email delivery, SMS providers), bound by confidentiality agreements
• Legal requirements — when required by law, court order, or governmental authority

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. Lead and inquiry data is typically retained for up to 2 years.

7. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal obligations)
• Opt out of SMS communications at any time by replying STOP
• Opt out of email communications by contacting us directly

To exercise any of these rights, contact us at [email protected] or call (337) 221-5051.

8. Cookies

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can control cookie settings through your browser preferences.

9. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us: